We got our first guest post by Arnie Gess, president of ontariohomeowner.com!! We asked if he would write about the benefit of attending/exhibiting at home shows, as he has had years of experience in the field.
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In my “real” life, I am a professional sales and marketing consultant for the publishing and event management industries in North America. In my travels across the continent, I see first-hand the excitement and business generated at industry events. Also being the entrepreneur and the owner of regional websites for Canadian homeowners, I strongly endorse and encourage all homeowners in Canada to get out and attend a home show related event in your area in 2012.
There are several benefits for attending and exhibiting at a home show for both the home owner as well as suppliers of products and services for the industry:
Homeowner Benefits:
- See first-hand the latest trends, ideas and innovations for the modern Canadian home;
- Meet face-to-face with leading suppliers of products and services for the industry;
- Personally test out certain products and services of interest before you buy;
- Attending a local home show shows support for your community and the local businesses in your area;
- Bring along the family or a friend and make it a fun outing.
Exhibitor Benefits:
- Face-to-face discussions with past, existing and prospective customers;
- Opportunity to display your products and services in front of a “live” audience;
- Homeowner attendees will tell their friends and families about unique products and services they saw at the home show which can lead to a referral for your business;
- An excellent opportunity for your employees to attend, work the booth and learn more about the industry;
- By participating as an exhibitor at a local home show identifies your business as one that supports the community as well as the local industry.
To find a home show near you in 2012, check out the events section on AlbertaHomeOwner.com, BCHomeOwner.com and OntarioHomeOwner.com.
About the author:
Arnie Gess is President of Falcon Ridge Group Inc, a sales and marketing consultant for the publishing and event management industries in North America. He is also the founder and owner of AlbertaHomeOwner.com, BChomeOwner.com and OntarioHomeOwner.com – all regional websites on Canadian home ownership.